Website or Google Business Profile: which matters more for a local business?
They do different jobs. Google Business Profile can help customers find you. Your website gives them somewhere to understand the business in more depth.
What Google Business Profile does well
It can put your business in front of local searchers, show reviews, display opening information and make calling or getting directions easy. For many local businesses it is an important source of visibility.
What your website does better
A website gives you more control. You can explain services in depth, show projects, answer questions, present different areas and guide customers towards the enquiry you want.
You do not own your Google profile
Google controls the platform, layout and rules. Your website is the part of your online presence where you control the structure and content.
The two should support each other
Your Google Business Profile can help bring people to the website. The website can then answer the questions that do not fit neatly inside a profile.
Which should you work on first?
If your profile is incomplete or inaccurate, fix that. If customers find you but your website makes the business look weak, fix the website. In many cases both need to be credible because customers move between them.
Not sure what your business actually needs? Book a call and we’ll talk it through without assuming you need the biggest package.