What should a business website include?
A business website does not need to be complicated. It needs to answer the questions a customer has before they decide whether to contact you.
A clear explanation of what you do
Your main services should be easy to understand without industry jargon. Customers need to recognise their problem in your wording.
Where you work
State the towns, areas or radius you actually cover. This helps customers decide whether you are relevant and reduces wasted enquiries.
Real proof
Use genuine reviews, project photographs, accreditations you actually hold and examples of completed work. Do not invent proof to make the website look busier.
A simple way to contact you
Your phone number and enquiry route should be easy to find. On mobile, click-to-call is especially useful.
Useful service pages
Important services often deserve their own page because customers ask different questions about each one. Smaller related services may be clearer together.
Good mobile behaviour
Many customers will look at your website from their phone. Text should be readable, buttons easy to press and forms simple to complete without sideways scrolling.
Basic search foundations
Clear page titles, headings, useful content, sensible internal links, fast loading and proper indexing all help search engines understand the site. None of them guarantee rankings on their own.
Not sure what your business actually needs? Book a call and we’ll talk it through without assuming you need the biggest package.