How much should a trades website cost in the UK?
Website prices are all over the place. The useful question is not simply what a website costs, but what your business actually needs the website to do.
What are you actually paying for?
A website is not valuable because somebody spent a certain number of hours typing code. You are paying for the finished result and the thinking behind it.
Depending on the project, that can include research, copywriting, design, development, mobile optimisation, service pages, location content, forms, search optimisation, testing, analytics and ongoing management.
When is a one-page website enough?
For some businesses, one page is genuinely enough. A new sole trader may simply need somewhere professional to send people who find them through Facebook, Google Business Profile, referrals or a business card.
That page needs to answer the basics. What do you do? Where do you work? Why should somebody trust you? How do they contact you?
If that is all you need, there is little sense paying for fifteen pages. SiteSovereign’s Basic website costs £249 for that reason.
When does a five-page website make more sense?
Once you have several services or need more room to explain the business, putting everything onto one page becomes restrictive.
A five-page website gives the business some breathing room. A typical structure might be Home, About, Services, Projects or Reviews, and Contact.
SiteSovereign’s Essential package is currently £399 for the introductory offer. After the first 20 Essential websites, the standard price will be £599.
When do you need a larger website?
If you offer several services across several areas, a small site may not give each subject enough room. A larger site can create more relevant pages for people arriving through Google, advertising and other marketing.
That is where our Professional package at £1,299 becomes more appropriate. It includes 15–20 pages and is intended for established businesses that need more depth.
When should you go bespoke?
Sometimes a fixed package stops making sense. You may need unusual functionality, detailed research, substantial copywriting, integrations, a much larger content structure or several people managing the site after launch.
That is when the project should be scoped properly rather than forced into a package. WordPress may be used where it suits how the website needs to be managed after launch. A different approach may make more sense for another project.
Does spending more mean you will get more leads?
Not automatically. A website cannot generate enquiries from people who never visit it.
Traffic might come from Google Search, Google Business Profile, Google Ads, Facebook, directories, referrals, existing customers or offline marketing. The website receives that traffic. Its job is then to help the visitor understand the business, trust what they see and take the next step.
A better website can help you make more of the traffic you already have or plan to generate. That is different from promising that spending more on a website will magically produce leads.
So how much should you spend?
Buy enough website for the business you have and the marketing you intend to do.
If one page genuinely solves the problem, buy one page. If customers need more information, buy enough pages to explain it. If the website is going to support serious search, advertising or growth work, invest accordingly.
The right website is not necessarily the cheapest or the most expensive. It is the one that fits the job.
Not sure what your business actually needs? Book a call and we’ll talk it through without assuming you need the biggest package.