Knowledge Centre

Straight answers about websites, Google and getting enquiries for UK trades businesses.

Practical guides for business owners who want to understand what a website can do, what it cannot do and where their money is best spent.

Lead generation

What the website can improve, where traffic comes from and why the two need to work together.

Conversion

Common reasons people reach a trades website and leave without getting in touch.

Essentials

The services, areas, proof and contact information customers expect to find.

Planning

When a simple site is enough and when the business needs more room.

Planning

Why page count should follow services, customer questions and search goals.

Pricing

What £249, £399, £1,299 and bespoke projects should reasonably buy.

Pricing

What makes lower-cost websites possible and where the limits are.

Choosing a provider

Compare the time, cost and responsibility involved in each route.

Technology

Why AI is a tool, WordPress is a platform and the business requirement comes first.

WordPress

When a content management system is useful and when a simpler build is enough.

Trust

The trust signals people look for before deciding who gets the call.

Google

What each one does well and why they work best together.

SEO

When a dedicated service page helps and when it only creates thin content.

Expectations

No. Here is what a website can influence and what still depends on traffic and follow-up.

Trades

What a website adds when referrals, Facebook and Google Business Profile already bring work.